You've Got To Sell It!

By Anthony Mathews

What's the point of marketing your product without a good sales pitch? In order to market yourself properly you need to present your product in a way that makes people interested. The moment you begin telling them about whatever it may be you're marketing you must grab their attention and keep it for the entire presentation. To begin the presentation, make sure it is relevant to your viewer. For example, do not market bras to a man. People make the mistake of trying to use the same presentation for different people. That will not work, each presentation must be different. Once you've related the presentation to your viewer, make a connection between the two. Make the viewer feel a connection to the things you're presenting. When presenting, give your client an example of how they would be able to use it for their business. Market to them the benefits of the product and try to stay away from the features of it. Another thing to remember, get to the point. Today, no one wants to listen to a long winded presentation. They want the facts, the benefits about the product, how it will help them, so get to it. When presenting, keep in mind your key points and work on saying those parts to keep from stuttering over them. Also, give energy when presenting. Make your presentation a memorable one by being energetic and enthusiastic about it. When speaking change your tone up on different parts. When something big in the presentation is coming, become alive about it. Sound like it is the greatest thing in the presentation until the next important piece comes up. Be careful not to go overboard doing it. Also, use showmanship when presenting to make your presentation more interesting. By setting up an example of some sort for your client to view, if you were to market a movie to Universal studios, showing them a trailer or bringing in actors to put on a small play of a scene to help them to gain a better understanding and to bring some interest to your presentation. Finally, believe in your product! If you believe in your product it will be easier to market it as something truly great. If you have no belief then the viewer can tell through your body language and speech. If you do not believe in your own product, who will?






References
http://www.businessknowhow.com/marketing/sales-presentation.htm