Getting your First Likes on Facebook

By Ramon Garcia




Non-profit organizations are busy trying to improve the qualities of life of the communities they work for.  When it comes to using social media to leverage support, it is important that we make it part of a long term strategic plan to gain sustainability. When setting up your social media sites such as twitter, youtube, and Facebook, consider this.


Having a page is enough to drive people here, after all the content and the mission should motivate people to convert into your supporter. Right? Well, no... Wrong! Your social media needs to be marketed.


Use your existing contacts from your personal and professional life. For example, Facebook gives you a handy tool called the "Invite Friends to Like this Page" button. Use it! But don't over use it. Be SELECTIVE with the people you invite to like your page. Well, it's fine to invite your closest friends and family members, but don't forget that the ultimate goal is to reach people who will have similar views and would be interested in the content you will be creating.


Spread the word about your Facebook page in any way, and every way you can. Put it on your business cards, mention it during conversations, link it to your website, include a link on your email signatures, put a poster at your front office, be creative while inviting people to like your page.


Be cautious about falling for one of those marketing propagandas that say they could get you thousands of likes by subscribing to their database. You never want to buy like, because these fake likes will not be of any benefit, and there will not be engagement at any level.


Watch this video on Facebook fake likes to understand the value of a real like vs. a fake like.https://www.youtube.com/watch?v=oVfHeWTKjag












Source: Peg Samuel and Mathew Capala: FaceBook Marketing Like I'm 5