THE COMMUNITY

11/17/2015

….GOOD TUESDAY TO YOU ALL

THANK YOU FOR YOUR TIME



Friends,

I hope you find the submission below useful. Please feel free to interject…. I am still in the privileged position to be able to learn from so many talented individuals on a daily basis. As of this very moment, I am still an active member of the ‘CORPORATE CULTURE’ (8 to 5 badge squad)… More conservatively, I am fortunate to hold down a decent paying, conventional means of employment.. The description isn’t ideal, the hours are long and stressful at times but the opportunity to engage in meaningful conversation with like-minded individuals is PRICELESS and MUCH APPRECIATED...

It was during one of these conversations with some good colleagues of mine that we came up with the notion (in a nutshell) that:  ‘The planet is inhabited by quite a few people, many of whom use the internet and a fair amount of them have a few things in common with you (you, referring to everybody in the conversation at the time).’
  Oddly enough, this vague statement speaks volumes in terms of internet marketing and creative content. Artists, producers, film makers, musicians and general content providers all have one obvious commonality: In some shape or fashion, we all incorporate (whether subconsciously or otherwise) some element of s**t that we appreciate in life into our work; be it movies, culture, other art or politics. All of the ‘mentioned’ elements have a COMMUNITY or group of people that have an interest in the topic. In 2015, it is basically common sense that this community or fan base has an easily identifiable online presence in some form. For the individual seeking to get their content noticed, locating these communities should be an essential piece to their internet marketing strategy. Forums, YouTube videos, podcasts, video game streams etc. are all platforms that generate conversation and interest over any given subject….

 (MOMENT OF CLARITY) … ‘An artist should seek a common interest to make a human connection with potential fans…’ LONG AND SHORT, Find your like-minded individuals, engage in conversations, and share your material. Obviously one cannot individually connect with hundreds of thousands (hopefully tens of millions) of people and keep a genuine personal connection, but that’s what the content is for… (WE WILL PUT THIS GENERAL STRATEGY TO USE FOR A PARTICULAR PROJECT.. ).. Outline the specific steps, document the process, quantify the results!!!

TO BE CONTINUED,.,,