Advertising for Facebook, when does it make sense to do it?

By Ramon Garcia

Before you buy any advertising on Facebook that will help boost your posts, be sure that you have enough meaningful content (posts) that will retain any lead the good money you paid got for you.  Even though having lots of content may seem that is enough to entertain the people who may respond to the advertising, it is not enough to have a successful Facebook site.  The reason for this is because when you blindly pay to boost your posts, you may not be attracting the target audience that is right for you.

Before you go all out and spend lots of hard earned cash on advertising to improve traffic, you have to define what audience you want to attract.  After you do this, do some things that will help you become more relevant. Here are some tips:

1. Share a link to your Facebook page on some of the groups that you have joined. It is likely that people in those groups will explore your link since there is an already established common interest.
2. Invite your business contacts to like your page.
3. Be sure to ask people to like your page at the very top of your main page.
4. Spend some money in high quality images that will be attractive to people.
5. Share relevant videos you find on the web.
6. Add a link of your Facebook page to your email signature.
7. Set a schedule for posting and maintain it.
8. Learn about Facebook groups. You can use them for greater engagement. Follow this link to understand a little more about groups. https://www.youtube.com/watch?v=Tj2fqMynrU8

Use advertising as the last strategy to increase leads and engagement. Advertising in Facebook is effective only if you can reach your intended audience.  If you don’t take precaution, you may end up wasting your money, but investing time and effort into building a Facebook page that is attractive and well defined for your audience will ensure that those dollars you decide to spend will be worthwhile.

Source: Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram by Michael Richards