By Ramon Garcia
The idea that social media has changed the way we reach people is true, but it is not a simple concept to understand. When a leader in an organization can understand what is the meaning of the "change" in our marketing efforts, then we can start looking at meaningful ways to use this media to effectively reach people.
So what is the change? The change is not just in the surface. Using Facebook, Twitter, or Youtube is different that the other most traditional media, but that is not the change that we should be focusing on. The real change is the new enriched communication with people or potential supporters. In the past, that is before social media, communications were only one way. We would talk at people and hope that it would awaken some type of consciousness that would make them supporters. The real value in the change social media brought is in the fact that now we can create partnerships with two way communications. The real change is in the loss of control and being in a better position for it.
Your cause, organization, services, your brand are no longer yours alone. Now you have many potential supporters and partners that can help you understand the message and the significance of the work you do. Through social media, people can help you construct and discuss all that pertains to improving the lives of your communities.
People influence the way others will see you. They can become influencers of others if you can structure a healthy engagement with them. Those people are heard by other very quickly and easily.
You need to be prepared to loose control and have many spokespeople rooting for your cause. The question is, are you ready for that? I know that a thousand thoughts flow trough your mind about how someone with little knowledge of your cause can say the wrong thing and create an immense problem for you and your community. To counter this possibility you have to be ready to educate and redirect in a meaningful way. Clearing up misconceptions and being committed to healthy dialog are some of those things that social media has brought on to leaders in non-profit organizations.
Social Media is a new way of connecting with the public. Social media can help you gain supporters that will be loyal and committed to you. With this much leverage comes responsibility. Social Media is a new way of marketing and cannot be done if you and your organization are not ready to dedicate the necessary time engage in meaningful conversations.
Resource: Content Marketing for Non-profits by Kivi Leroux Miller The Jossey-Bass Nonprofit Guidebook series.
Monday, November 30, 2015
Friday, November 20, 2015
Just some thoughts I started to think about tonight related to
ART-BASED SPIRITUAL WEALTHINESS CULTURED
markets that I want to bring to W21's website.......
markets that I want to bring to W21's website.......
via a LinkedIn Network for my social media campaign for rebuilding our familias/families & communities:
1st degree market: hip-hop culture & reggae culture
2nd degree markets: Metal, Punk, Guitar, Indie, Orchestra
3rd degree market: all other musician markets - Folk, etc.
1. geographic cultural common denominators:
The colors on all three maps represent 3 identifiable market segments.
These populations of people grouped in the map are from the three geography areas and have relatives in each of the three geographic areas .........
who were raised in childhood to believe in
art-based spiritual wealthiness culturing
as a family contract.......
.......similar to a social contract in business between
an employee and society.......
1. Tan - Agricultural Midwest Cultures, Fisherman Cultures, Irish Catholic, Amish, etc.
2. Hot Pink - Primarily Latino & Indigenous Cultures
3. gold - Primarily Other relatives of Indigenous & Latino Cultures
..............
Aztlán
is the legendary ancestral home
of the Aztec peoples.
Aztecah
is the Nahuatl word
for "people from Aztlan".
2. expansion of geographic cultural common denominatorThe map in the information concerning "disambiguation", the darker green areas in the geographical area that are in tan on the map in item 1 represent colonies
or the migration of the market segments
identified in item 1.
Reconquista (Mexico)
From Wikipedia, the free encyclopedia
For other senses of this word, see Reconquista (disambiguation).
The Hispanic and Latino American population in the United States in 2010 and the Mexican–American border of 1836 in red.
In 1917, according to the intercepted Zimmerman telegram, in exchange for joining Germany as an ally against the United States during World War I, Germany was ready to assist Mexico to "reconquer" its lost territories of Texas, New Mexico, and Arizona.
For Chicanos in the 1960s, the term, although not invoked, was understood as taking back "Aztlán", the mythical homeland located in the U.S. Southwest where they believe the ancient indigenous ancestors of the Chicanos, emerged.
In the late 1990s to early 2000s, as U.S. census date showed that the demographics of Mexicans in the Southwestern United States had increased, the term was popularized by contemporary Mexican intellectuals, such as Carlos Fuentes, Elena Poniatowska, and President Vicente Fox,[1][2][3] who spoke of Mexican immigrants maintaining their culture and Spanish language in the United States as they migrated in greater numbers to this area.
The characterization was originally an analogy to the Spanish and Portuguese Reconquista of Moorish Iberia, as the areas of greatest Mexican immigration and cultural diffusion are conterminous with the territories the United States gained from Mexico in the 19th century. However, certain groups that identify themselves with the modern Hispanic Mexico, such as the Mexican Nationalist Front, see the losses of northern territories after the Mexican War as illegitimate and seek a restoration of the earlier borders.
What is Aztlan, Raza, and MEChA - MayorNo
According to Brian Hardgroove, bassist with Public enemy, when I asked him (on stage at the old Club Luna stage during one of the many hip-hop concerts that I produced/promoted.....we had community resources booths) "Do my people's market of Latinos/Indigenous demographics matched the demographics of the hip-hop populations nationally?".......HE AGREED WITH ME ON VIDEO TAPE.
Another type of relative-based market to add to the first 3 identified markets. Originally, pop music history gives the African American (perhaps the modern Buffalo Soldier) musicians and artists complete credit for the hip-hop subcultural music genre. Now, all combinations of bloodlines in all corners of the world are members of the Hip-Hop Nation.
I am one of them.
Some of my favorite musicians are African American Divas & Gentlemen
actively singing/dancing/drawing/producing in the Hip-Hop Movement/Genre.
THE DEMOGRAPHICS of my people
(the Aztlan descendants),
Traditional Northern New Mexican Familias,
(the Aztlan descendants),
Traditional Northern New Mexican Familias,
MATCHed HIS AUDIENCE BASE IN
HIP-HOP SUBCULTURAL MARKETS.
I was able to IDENTIFIED 4
RELATABLE/APPROACHABLE
MARKETS so far.........
MARKETS so far.........
~blessings
Tuesday, November 17, 2015
THE COMMUNITY
11/17/2015
….GOOD TUESDAY TO YOU ALL
THANK YOU FOR YOUR TIME
Friends,
I hope you find the submission below useful. Please feel free to interject…. I am still in the privileged position to be able to learn from so many talented individuals on a daily basis. As of this very moment, I am still an active member of the ‘CORPORATE CULTURE’ (8 to 5 badge squad)… More conservatively, I am fortunate to hold down a decent paying, conventional means of employment.. The description isn’t ideal, the hours are long and stressful at times but the opportunity to engage in meaningful conversation with like-minded individuals is PRICELESS and MUCH APPRECIATED...
It
was during one of these conversations with some good colleagues of mine that we
came up with the notion (in a nutshell) that: ‘The planet is inhabited by quite a few
people, many of whom use the internet and a fair amount of them have a few
things in common with you (you, referring to everybody in the conversation at
the time).’
Oddly enough, this vague statement speaks volumes in terms of internet marketing and creative content. Artists, producers, film makers, musicians and general content providers all have one obvious commonality: In some shape or fashion, we all incorporate (whether subconsciously or otherwise) some element of s**t that we appreciate in life into our work; be it movies, culture, other art or politics. All of the ‘mentioned’ elements have a COMMUNITY or group of people that have an interest in the topic. In 2015, it is basically common sense that this community or fan base has an easily identifiable online presence in some form. For the individual seeking to get their content noticed, locating these communities should be an essential piece to their internet marketing strategy. Forums, YouTube videos, podcasts, video game streams etc. are all platforms that generate conversation and interest over any given subject….
Oddly enough, this vague statement speaks volumes in terms of internet marketing and creative content. Artists, producers, film makers, musicians and general content providers all have one obvious commonality: In some shape or fashion, we all incorporate (whether subconsciously or otherwise) some element of s**t that we appreciate in life into our work; be it movies, culture, other art or politics. All of the ‘mentioned’ elements have a COMMUNITY or group of people that have an interest in the topic. In 2015, it is basically common sense that this community or fan base has an easily identifiable online presence in some form. For the individual seeking to get their content noticed, locating these communities should be an essential piece to their internet marketing strategy. Forums, YouTube videos, podcasts, video game streams etc. are all platforms that generate conversation and interest over any given subject….
(MOMENT OF CLARITY) … ‘An artist should seek a common interest to make a human connection with potential fans…’ LONG AND SHORT, Find your like-minded individuals, engage in conversations, and share your material. Obviously one cannot individually connect with hundreds of thousands (hopefully tens of millions) of people and keep a genuine personal connection, but that’s what the content is for… (WE WILL PUT THIS GENERAL STRATEGY TO USE FOR A PARTICULAR PROJECT.. ).. Outline the specific steps, document the process, quantify the results!!!
TO BE CONTINUED,.,,
Episode 9 (con't) - Facebook likes for my blog
by Adrienne V Romero on 11.17.15
This photo below is a smaller window showing the people who "liked" my post concerning my blog:
This is a photo below of my appreciation responses to those people who "liked" my post:
This is a photo below of my other post of my first Episode of my blog and shows the number of "likes" I received:
I am not use to using facebook and so this was a little experiment only so that I could teach myself how to use facebook to get people to be interested in my blog. It was only on my facebook account that I very rarely use, but when I am ready to officially and professionally introduce myself on facebook on an account I create for my SONARescuela non-profit program to culturing global civic business professionals.......I will use this exact basic method at a professional level initially with Facebook and the other more appropriate social media sites that include LinkedIn, Facebook, Twitter, Instagram, Pinterist, etc
~ blessings to all the artists/musicians/film-makers getting the word out via social media!!!
The photo below shows a facebook post and shows some of the "likes" I received from mi familia...and amigos!!! just to explore facebook.com as a way to promote myself as an non-profit administrator.
This photo below is a smaller window showing the people who "liked" my post concerning my blog:
This is a photo below of my appreciation responses to those people who "liked" my post:
This is a photo below of my other post of my first Episode of my blog and shows the number of "likes" I received:
I am not use to using facebook and so this was a little experiment only so that I could teach myself how to use facebook to get people to be interested in my blog. It was only on my facebook account that I very rarely use, but when I am ready to officially and professionally introduce myself on facebook on an account I create for my SONARescuela non-profit program to culturing global civic business professionals.......I will use this exact basic method at a professional level initially with Facebook and the other more appropriate social media sites that include LinkedIn, Facebook, Twitter, Instagram, Pinterist, etc
~ blessings to all the artists/musicians/film-makers getting the word out via social media!!!
4 Quiestions that Help you Understand your Donor
By Ramon Garcia
When you think of a supporter or donor, a certain image may come to mind depending on the type of work that you do. If you don't, you should start thinking about it. I have talked about the importance of creating content in your social media outlets that speaks directly to the people who you want supporting you. I have also given some ways in how to make your posts memorable for those who decide that your work is worth supporting through donations, volunteerism, and rallying other to contribute in your cause. This time I will give you four important things to consider when creating a profile of your ideal supporter or donor.
These 4 concepts will outline the help you identify and outline the personality type of those who you want to reach out to and move them to become active supporters of your cause. You may think that you want every possible donor you can get, but the reality is that it is going to take a certain type of persona to engage in the work you do. You want your donor to be engaged and active supporters all around, and for that it is important to find those who will connect deepest with your mission.
Concept #1
What age, gender, and job does your ideal supporter or donor have? When you answer this question consider the typical personal that most cares about what you do. To give an example, you could say that a donor of a non-profit organization that works in eliminating Domestic Violence, is a 50 year old woman who hold an administrative position in a bank and whose name is Lindsey.
Concept #2
What are this person's motivators? While exploring this questions, look at what is of value to them, and how do they measure success usually. To continue with the same example: Let's suppose that Lindsey values justice. She usually measures success by considering the timeframe that it takes to achieve a certain goal.
Concept #3
Who does your ideal supporter relate to? What is the circle that they live in, who are their friends, bosses, subordinates typically. Lindsey hangs out at the local coffee shop during lunch with her female supervisor, and they talk about social issues like poverty, and tax injustice.
Concept #4
What benefit would contributing to your cause give your donor? Is it intrinsic? Why would it be a benefit to them? For example, when Lindsey contributes to the local Domestic Violence shelter, she receives a letter in the mail that tells her how many victims have been kept safe. She collects these letters to show off to her supervisor at the company party.
When you take time to answer this questions you will be closer to understanding what your ideal supporters are all about. You will be able to develop content and calls to action that are appealing and engaging. Always keep in mind that it takes time and effort to send an effective message that is meaningful, and now you have some tools that will help you get closer to those who will support your work and your mission.
Source: David J. Bradley Getting Digital Marketing Right: A simplified process for business growth, goal attainment, and powerful marketing.
When you think of a supporter or donor, a certain image may come to mind depending on the type of work that you do. If you don't, you should start thinking about it. I have talked about the importance of creating content in your social media outlets that speaks directly to the people who you want supporting you. I have also given some ways in how to make your posts memorable for those who decide that your work is worth supporting through donations, volunteerism, and rallying other to contribute in your cause. This time I will give you four important things to consider when creating a profile of your ideal supporter or donor.
These 4 concepts will outline the help you identify and outline the personality type of those who you want to reach out to and move them to become active supporters of your cause. You may think that you want every possible donor you can get, but the reality is that it is going to take a certain type of persona to engage in the work you do. You want your donor to be engaged and active supporters all around, and for that it is important to find those who will connect deepest with your mission.
Concept #1
What age, gender, and job does your ideal supporter or donor have? When you answer this question consider the typical personal that most cares about what you do. To give an example, you could say that a donor of a non-profit organization that works in eliminating Domestic Violence, is a 50 year old woman who hold an administrative position in a bank and whose name is Lindsey.
Concept #2
What are this person's motivators? While exploring this questions, look at what is of value to them, and how do they measure success usually. To continue with the same example: Let's suppose that Lindsey values justice. She usually measures success by considering the timeframe that it takes to achieve a certain goal.
Concept #3
Who does your ideal supporter relate to? What is the circle that they live in, who are their friends, bosses, subordinates typically. Lindsey hangs out at the local coffee shop during lunch with her female supervisor, and they talk about social issues like poverty, and tax injustice.
Concept #4
What benefit would contributing to your cause give your donor? Is it intrinsic? Why would it be a benefit to them? For example, when Lindsey contributes to the local Domestic Violence shelter, she receives a letter in the mail that tells her how many victims have been kept safe. She collects these letters to show off to her supervisor at the company party.
When you take time to answer this questions you will be closer to understanding what your ideal supporters are all about. You will be able to develop content and calls to action that are appealing and engaging. Always keep in mind that it takes time and effort to send an effective message that is meaningful, and now you have some tools that will help you get closer to those who will support your work and your mission.
Source: David J. Bradley Getting Digital Marketing Right: A simplified process for business growth, goal attainment, and powerful marketing.
Sunday, November 15, 2015
Getting your First Likes on Facebook
By Ramon Garcia
Non-profit organizations are busy trying to improve the qualities of life of the communities they work for. When it comes to using social media to leverage support, it is important that we make it part of a long term strategic plan to gain sustainability. When setting up your social media sites such as twitter, youtube, and Facebook, consider this.
Having a page is enough to drive people here, after all the content and the mission should motivate people to convert into your supporter. Right? Well, no... Wrong! Your social media needs to be marketed.
Use your existing contacts from your personal and professional life. For example, Facebook gives you a handy tool called the "Invite Friends to Like this Page" button. Use it! But don't over use it. Be SELECTIVE with the people you invite to like your page. Well, it's fine to invite your closest friends and family members, but don't forget that the ultimate goal is to reach people who will have similar views and would be interested in the content you will be creating.
Spread the word about your Facebook page in any way, and every way you can. Put it on your business cards, mention it during conversations, link it to your website, include a link on your email signatures, put a poster at your front office, be creative while inviting people to like your page.
Be cautious about falling for one of those marketing propagandas that say they could get you thousands of likes by subscribing to their database. You never want to buy like, because these fake likes will not be of any benefit, and there will not be engagement at any level.
Watch this video on Facebook fake likes to understand the value of a real like vs. a fake like.https://www.youtube.com/watch?v=oVfHeWTKjag
Source: Peg Samuel and Mathew Capala: FaceBook Marketing Like I'm 5
Non-profit organizations are busy trying to improve the qualities of life of the communities they work for. When it comes to using social media to leverage support, it is important that we make it part of a long term strategic plan to gain sustainability. When setting up your social media sites such as twitter, youtube, and Facebook, consider this.
Having a page is enough to drive people here, after all the content and the mission should motivate people to convert into your supporter. Right? Well, no... Wrong! Your social media needs to be marketed.
Use your existing contacts from your personal and professional life. For example, Facebook gives you a handy tool called the "Invite Friends to Like this Page" button. Use it! But don't over use it. Be SELECTIVE with the people you invite to like your page. Well, it's fine to invite your closest friends and family members, but don't forget that the ultimate goal is to reach people who will have similar views and would be interested in the content you will be creating.
Spread the word about your Facebook page in any way, and every way you can. Put it on your business cards, mention it during conversations, link it to your website, include a link on your email signatures, put a poster at your front office, be creative while inviting people to like your page.
Be cautious about falling for one of those marketing propagandas that say they could get you thousands of likes by subscribing to their database. You never want to buy like, because these fake likes will not be of any benefit, and there will not be engagement at any level.
Watch this video on Facebook fake likes to understand the value of a real like vs. a fake like.https://www.youtube.com/watch?v=oVfHeWTKjag
Source: Peg Samuel and Mathew Capala: FaceBook Marketing Like I'm 5
Saturday, November 14, 2015
Episode9:Google Analytic Tools
by Adrienne V Romero on 11.14.15
Google provides you with all the tools you need to use your blog as a means to build your exposure online. We created this blog for a class, but I will be using it to train my community service learners in building a career/vocation in administration & marketing skills, arts/music industries, and for a decent paying job.
1. This photo is of the overview of the options one has when using a gmail account to create and maintain a blog.
a. This is the Overview page: You can see the graph of pageviews for a month.
The Menu on the left is where you will find all the tools available to you to use to build your exposure:
b. This is a photo of the "STATS" option showing our audience (Russia??):
This is our pageviews by Audience with details for Countries, Browers, and Devices:
c. For the "STATS" this is the overview page:
d. This is the "STATS" posts page:
e. This is the "STATS" traffic page:
Google provides you with all the tools you need to use your blog as a means to build your exposure online. We created this blog for a class, but I will be using it to train my community service learners in building a career/vocation in administration & marketing skills, arts/music industries, and for a decent paying job.
1. This photo is of the overview of the options one has when using a gmail account to create and maintain a blog.
a. This is the Overview page: You can see the graph of pageviews for a month.
The Menu on the left is where you will find all the tools available to you to use to build your exposure:
b. This is a photo of the "STATS" option showing our audience (Russia??):
This is our pageviews by Audience with details for Countries, Browers, and Devices:
c. For the "STATS" this is the overview page:
d. This is the "STATS" posts page:
e. This is the "STATS" traffic page:
2. From these pages, I was able to understand that most of our audience used actual computers, and play.google.com was our strongest "referring site", and that the post that included a team project received the most views (I can deduce that the people on Clinton's film project all wanted to see themselves again on this post...people like seeing themselves). I now can deduce that I need a team video production to really generate views. I am just learning internet marketing skills, but I can take on this challenge....anyone can!!!!
~blessings, Adrienne
Episode8-Part4:LinkedIn.Contacts&Connections
Episode 8 -: LinkedIn Profile 4 Public Access
by Adrienne V Romero on 11.14.15
Episode 8 -
LinkedIn Profile ...going Public (part 4 of Episode 8)
Episode 8 -
LinkedIn Profile ...going Public (part 4 of Episode 8)
Connections with other Professionals on LinkedIn
1. LinkedIn makes it easy to get in touch with people who I already know professionally and give me options to network with professionals working in markets related to my industry.
a. This page is my CONNECTIONS page with recent conversations and direct contacts:
b. This page gives me the # of connections I have and # of views my profile has had in the past 90 days:
c. This page helps me build my network by showing me people I might know. By the way, I know most of these people and these people respect my work professionally. Once I am ready to start my own personal marketing campaign...it will be easy to increase my analytical data for this blog, because of both my LinkedIn and Facebook accounts. Once I add my email lists from my Mail Chimp account ....well, we will see!!!!!:
Episode8-Part3:Google&LinkedIn Profile
Episode 8 - LinkedIn Profile 4 Public Access
by Adrienne V Romero on 11.14.15
Episode 8 -
LinkedIn Profile ...going Public (part 3 of Episode 8)
Episode 8 -
LinkedIn Profile ...going Public (part 3 of Episode 8)
Google Search & YOUR LinkedIn PROFILE
2. I did a google search and my name has enough individuality, because I placed my middle initial when I signed up for my various gmail accounts linked to my youtube channels for my master level marketing classes I took with Heath Anderson.
a. This is the first search page. My LinkedIn profile is first, then my YouTube uploads:
b. If I had a photo of myself or to represent my Profile, then there would be an image for me under images:
c. This is page 2 and this is where I am listed as staff at Warehouse 21's website, my Prezi productions, THIS BLOG, searching for people websites, and when I was quoted on an article for the Santa Fe Reporter:
d. I read the article and found my name and my quote. This provides further credibility as my professional role as a youth and community rights advocate:
After page 2 of the google search, the results are more concerned with contact information websites that you have to pay to get some of my personal records.
Episode8-Part2: Building LinkedIn Profile
Episode 8- LinkedIn Profile 4 Public Access
by Adrienne V Romero on 11.14.15
Episode 8 -
LinkedIn Profile ...going Public (part 2 of Episode 8)
b. "Skills" are endorsements from other people who know you in your industry, as well as, related industries (markets):
by Adrienne V Romero on 11.14.15
Episode 8 -
LinkedIn Profile ...going Public (part 2 of Episode 8)
CREATING/BUILDING YOUR PROFILE
1. LinkedIn makes it very easy to build your profile. Your profile is basically a more detailed resume with visuals. These photographs are from my profile and the endorsements (skills section) are from people who I know professionally and personally. They are helping me build my credibility. The groups section help start the networking for direct email marketing and communications.
a. As a sole-prioprietorship and an auxiliary staff at Warehouse 21, I am able to define my professional role for building myself networking options for jobs, collaborations, endorsements, etc. Your public profile URL options are displayed to the right of the screen and you can check the boxes that work best for you:
a. As a sole-prioprietorship and an auxiliary staff at Warehouse 21, I am able to define my professional role for building myself networking options for jobs, collaborations, endorsements, etc. Your public profile URL options are displayed to the right of the screen and you can check the boxes that work best for you:
b. "Skills" are endorsements from other people who know you in your industry, as well as, related industries (markets):
c. The groups at the end of my profile page help me build more direct connections in my industry and any related industries (markets):
LinkedIn takes time from me to learn how to use effectively to build my credentials and connections, but I believe the time is well spent. I am able to connect with people who I knew 20 years ago and also strangers who do similar work. Also, after I did the profile I was able to understand my professional role better and how to improve my career plans. :) Adrienne
Wednesday, November 11, 2015
You've Got To Sell It!
By Anthony Mathews
What's the point of marketing your product without a good sales pitch? In order to market yourself properly you need to present your product in a way that makes people interested. The moment you begin telling them about whatever it may be you're marketing you must grab their attention and keep it for the entire presentation. To begin the presentation, make sure it is relevant to your viewer. For example, do not market bras to a man. People make the mistake of trying to use the same presentation for different people. That will not work, each presentation must be different. Once you've related the presentation to your viewer, make a connection between the two. Make the viewer feel a connection to the things you're presenting. When presenting, give your client an example of how they would be able to use it for their business. Market to them the benefits of the product and try to stay away from the features of it. Another thing to remember, get to the point. Today, no one wants to listen to a long winded presentation. They want the facts, the benefits about the product, how it will help them, so get to it. When presenting, keep in mind your key points and work on saying those parts to keep from stuttering over them. Also, give energy when presenting. Make your presentation a memorable one by being energetic and enthusiastic about it. When speaking change your tone up on different parts. When something big in the presentation is coming, become alive about it. Sound like it is the greatest thing in the presentation until the next important piece comes up. Be careful not to go overboard doing it. Also, use showmanship when presenting to make your presentation more interesting. By setting up an example of some sort for your client to view, if you were to market a movie to Universal studios, showing them a trailer or bringing in actors to put on a small play of a scene to help them to gain a better understanding and to bring some interest to your presentation. Finally, believe in your product! If you believe in your product it will be easier to market it as something truly great. If you have no belief then the viewer can tell through your body language and speech. If you do not believe in your own product, who will?
References
http://www.businessknowhow.com/marketing/sales-presentation.htm
What's the point of marketing your product without a good sales pitch? In order to market yourself properly you need to present your product in a way that makes people interested. The moment you begin telling them about whatever it may be you're marketing you must grab their attention and keep it for the entire presentation. To begin the presentation, make sure it is relevant to your viewer. For example, do not market bras to a man. People make the mistake of trying to use the same presentation for different people. That will not work, each presentation must be different. Once you've related the presentation to your viewer, make a connection between the two. Make the viewer feel a connection to the things you're presenting. When presenting, give your client an example of how they would be able to use it for their business. Market to them the benefits of the product and try to stay away from the features of it. Another thing to remember, get to the point. Today, no one wants to listen to a long winded presentation. They want the facts, the benefits about the product, how it will help them, so get to it. When presenting, keep in mind your key points and work on saying those parts to keep from stuttering over them. Also, give energy when presenting. Make your presentation a memorable one by being energetic and enthusiastic about it. When speaking change your tone up on different parts. When something big in the presentation is coming, become alive about it. Sound like it is the greatest thing in the presentation until the next important piece comes up. Be careful not to go overboard doing it. Also, use showmanship when presenting to make your presentation more interesting. By setting up an example of some sort for your client to view, if you were to market a movie to Universal studios, showing them a trailer or bringing in actors to put on a small play of a scene to help them to gain a better understanding and to bring some interest to your presentation. Finally, believe in your product! If you believe in your product it will be easier to market it as something truly great. If you have no belief then the viewer can tell through your body language and speech. If you do not believe in your own product, who will?
References
http://www.businessknowhow.com/marketing/sales-presentation.htm
Monday, November 9, 2015
13 Online Tools that Don’t Cost You Anything.
By Ramon Garcia
Day by day
it is tougher for non-profit agencies to spend money on online outreach and donor
development. Here are some amazing tools
that ensure your success in engaging people and converting them in your long
term supporters. These tools will help in development content for those tough
issues you deal with everyday.
Mailchimp
It is an
easy-to-use auto-responder service for list building. This tool is free up until
500 people.
Google Keyword Planner
This tool
gives you the most comprehensive details of what keywords are being searched
for in your particular category.
Google Trends
It keeps you
up to date on what people are talking about online.
Blog Topic Generator
It provides
you with ideas about what you can post on your blog according to your niche.
Hootsuite
This tool
helps organize all your posts to social media, and also see what other are
doing.
Klout
It helps you
find the influencers in your targeted markets.
Tweriod
This tool
tells you the best time of the day to maximize reach of your twits.
Conversation Score
A tool that
measures the performance of your Facebook page.
LikeAlyzer
A tool that
analyzed your Facebook page and gives recommendations for your next content.
BuzzSumo
A great tool
that gives you topics on the content that most pertain to what your audience
wants to hear.
Mention
Excellent
for looking at the people who are talking about you.
Uberflip
Helps you
design a meaningful call to action that is specific to your content.
Ducksboard
An excellent
tool that analyzes the performance for everything you are doing online.
Use this
tools responsibly. You may create meaningful content for your social medial
that will increase engagement in your cause.
Source: Michael Richards, 2014, Social Media: Dominating Strategies For Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram. Second Edition
Friday, November 6, 2015
Episode 8: LinkedIn Profile 4 Public Access
by Adrienne V Romero on 11.6.15
Episode 8 -
Linked In Profile ...going Public (part 1 of Episode 8)
https://help.linkedin.com/app/answers/detail/a_id/83
Deciding on who will see my profile is where I am going to start with my re-building of my LinkedIn account. You can start anywhere you want to start with building your LinkedIn account and Profile, but I have decided to start with understanding what is viewed privately and what is for my team's eyes only, and all the way to ..........what I want the whole world to know about me.
I am going to start with understanding how to copy this approach: lynda.com has all the videos listed under her website and not on youtube....this is very interesting to me??? why does someone like me have to go to her website to see these videos and I can not find them on youtube???? She is doing something right...that is for certain...to pull people to her website!!!
This link are the posts concerning Lynda.com, the first one was articulate and negative.
https://help.linkedin.com/app/answers/list/search/1/kw/lynda.com
This one is her website to help you make the most of LinkIn with free to premium options:
http://www.lynda.com/Recruiter-tutorials/Up-Running-LinkedIn-Recruiter/424709-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:linkedin%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
This video is a promotional video to help me build my career. Also, for my students to help us build our careers~vocations as film-makers (artists) and
This is enough for me to start with!!!!
Episode 8 will have to be divided into a few parts to finally create a profile for myself as an administrator, instructor, and an artist that I want the entire world to have access to eventually !!!!
~ blessings, Adrienne
Episode 8 -
Linked In Profile ...going Public (part 1 of Episode 8)
https://help.linkedin.com/app/answers/detail/a_id/83
Deciding on who will see my profile is where I am going to start with my re-building of my LinkedIn account. You can start anywhere you want to start with building your LinkedIn account and Profile, but I have decided to start with understanding what is viewed privately and what is for my team's eyes only, and all the way to ..........what I want the whole world to know about me.
I am going to start with understanding how to copy this approach: lynda.com has all the videos listed under her website and not on youtube....this is very interesting to me??? why does someone like me have to go to her website to see these videos and I can not find them on youtube???? She is doing something right...that is for certain...to pull people to her website!!!
This link are the posts concerning Lynda.com, the first one was articulate and negative.
https://help.linkedin.com/app/answers/list/search/1/kw/lynda.com
This one is her website to help you make the most of LinkIn with free to premium options:
http://www.lynda.com/Recruiter-tutorials/Up-Running-LinkedIn-Recruiter/424709-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:linkedin%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
This video is a promotional video to help me build my career. Also, for my students to help us build our careers~vocations as film-makers (artists) and
non-profit administrative workers/instructors
individually and collectively:
This is enough for me to start with!!!!
Episode 8 will have to be divided into a few parts to finally create a profile for myself as an administrator, instructor, and an artist that I want the entire world to have access to eventually !!!!
~ blessings, Adrienne
Tuesday, November 3, 2015
Episode 7: LinkedIn 4 Career Development
by Adrienne V Romero on 11.2.15
Episode 7 -
Using LinkedIn to build your own career and your professional friendships as a means to create authentic extended communities for filmmakers and nonprofit administrators
This video helps one understand the power of social media and personality and branding. The woman in this video wrote a book and she is using this 1 minute video to promote herself and her book....
This next video is a long video with actual advice....and the advice is solid and it is a well made video:
Notice that in both videos that the person takes up most of the screen or at least half of the screen.
I found this video to really be an example of what I might want to study and try to do in a similar style .... this is a talk show radio show basically:
This is the first time I saw google plus as one of the four social media options. I always see facebook, twitter, and on professional sites linkedin.....but google plus seems to still building its reputation even though it is quality tool. :)
I like the conversation style of this video....the resources are available to anyone wants to learn how to use internet marketing as a means to build local marketing industries.
FREEDOM OF CHOICE!!!!
I am enjoying this blog!! I will be using our blog with my students as a means to teach them how to promote his/her art career while being a volunteer or community service learning participant....I value this blogging experience very much!!!
:) Blessings, Adrienne
Episode 7 -
Using LinkedIn to build your own career and your professional friendships as a means to create authentic extended communities for filmmakers and nonprofit administrators
This video helps one understand the power of social media and personality and branding. The woman in this video wrote a book and she is using this 1 minute video to promote herself and her book....
This next video is a long video with actual advice....and the advice is solid and it is a well made video:
Notice that in both videos that the person takes up most of the screen or at least half of the screen.
I found this video to really be an example of what I might want to study and try to do in a similar style .... this is a talk show radio show basically:
This is the first time I saw google plus as one of the four social media options. I always see facebook, twitter, and on professional sites linkedin.....but google plus seems to still building its reputation even though it is quality tool. :)
I like the conversation style of this video....the resources are available to anyone wants to learn how to use internet marketing as a means to build local marketing industries.
FREEDOM OF CHOICE!!!!
I am enjoying this blog!! I will be using our blog with my students as a means to teach them how to promote his/her art career while being a volunteer or community service learning participant....I value this blogging experience very much!!!
:) Blessings, Adrienne
What is Internet Marketing? A Day in the Life of an Internet Marketer.
By Anthony Mathews
Hoping that this post gives you a bit more insight into the internet marketing world.
You can find more videos on the YouTube page link below.
Reference
https://www.youtube.com/channel/UCsPp395roNFlEYlbUcQDRQw
Sunday, November 1, 2015
Advertising for Facebook, when does it make sense to do it?
By Ramon Garcia
Before you buy any advertising on Facebook that will help
boost your posts, be sure that you have enough meaningful content (posts) that
will retain any lead the good money you paid got for you. Even though having lots of content may seem
that is enough to entertain the people who may respond to the advertising, it
is not enough to have a successful Facebook site. The reason for this is because when you
blindly pay to boost your posts, you may not be attracting the target audience
that is right for you.
Before you go all out and spend lots of hard earned cash on
advertising to improve traffic, you have to define what audience you want to
attract. After you do this, do some things
that will help you become more relevant. Here are some tips:
- Share a link to your Facebook page on some of the groups that you have joined. It is likely that people in those groups will explore your link since there is an already established common interest.
- Invite your business contacts to like your page.
- Be sure to ask people to like your page at the very top of your main page.
- Spend some money in high quality images that will be attractive to people.
- Share relevant videos you find on the web.
- Add a link of your Facebook page to your email signature.
- Set a schedule for posting and maintain it.
- Learn about Facebook groups. You can use them for greater engagement. Follow this link to understand a little more about groups. https://www.youtube.com/watch?v=Tj2fqMynrU8
Use advertising as the last strategy to increase leads and
engagement. Advertising in Facebook is effective only if you can reach your
intended audience. If you don’t take precaution,
you may end up wasting your money, but investing time and effort into building
a Facebook page that is attractive and well defined for your audience will
ensure that those dollars you decide to spend will be worthwhile.
Source: Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram by Michael Richards
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