THE COMMUNITY

11/17/2015

….GOOD TUESDAY TO YOU ALL

THANK YOU FOR YOUR TIME



Friends,

I hope you find the submission below useful. Please feel free to interject…. I am still in the privileged position to be able to learn from so many talented individuals on a daily basis. As of this very moment, I am still an active member of the ‘CORPORATE CULTURE’ (8 to 5 badge squad)… More conservatively, I am fortunate to hold down a decent paying, conventional means of employment.. The description isn’t ideal, the hours are long and stressful at times but the opportunity to engage in meaningful conversation with like-minded individuals is PRICELESS and MUCH APPRECIATED...

It was during one of these conversations with some good colleagues of mine that we came up with the notion (in a nutshell) that:  ‘The planet is inhabited by quite a few people, many of whom use the internet and a fair amount of them have a few things in common with you (you, referring to everybody in the conversation at the time).’
  Oddly enough, this vague statement speaks volumes in terms of internet marketing and creative content. Artists, producers, film makers, musicians and general content providers all have one obvious commonality: In some shape or fashion, we all incorporate (whether subconsciously or otherwise) some element of s**t that we appreciate in life into our work; be it movies, culture, other art or politics. All of the ‘mentioned’ elements have a COMMUNITY or group of people that have an interest in the topic. In 2015, it is basically common sense that this community or fan base has an easily identifiable online presence in some form. For the individual seeking to get their content noticed, locating these communities should be an essential piece to their internet marketing strategy. Forums, YouTube videos, podcasts, video game streams etc. are all platforms that generate conversation and interest over any given subject….

 (MOMENT OF CLARITY) … ‘An artist should seek a common interest to make a human connection with potential fans…’ LONG AND SHORT, Find your like-minded individuals, engage in conversations, and share your material. Obviously one cannot individually connect with hundreds of thousands (hopefully tens of millions) of people and keep a genuine personal connection, but that’s what the content is for… (WE WILL PUT THIS GENERAL STRATEGY TO USE FOR A PARTICULAR PROJECT.. ).. Outline the specific steps, document the process, quantify the results!!!

TO BE CONTINUED,.,,

Episode 9 (con't) - Facebook likes for my blog

by Adrienne V Romero on 11.17.15

 

The photo below shows a facebook post and shows some of the "likes" I received from mi familia...and amigos!!!  just to explore facebook.com as a way to promote myself as an non-profit administrator.



This photo below is a smaller window showing the people who "liked" my post concerning my blog:

This is a photo below of my appreciation responses to those people who "liked" my post:

This is a photo below of my other post of my first Episode of my blog and shows the number of "likes" I received:

I am not use to using facebook and so this was a little experiment only so that I could teach myself how to use facebook to get people to be interested in my blog.  It was only on my facebook account that I very rarely use, but when I am ready to officially and professionally introduce myself on facebook on an account I create for my SONARescuela non-profit program to culturing global civic business professionals.......I will use this exact basic method at a professional level initially with Facebook and the other more appropriate social media sites that include LinkedIn, Facebook, Twitter, Instagram, Pinterist, etc

~ blessings to all the artists/musicians/film-makers getting the word out via social media!!!

4 Quiestions that Help you Understand your Donor

By Ramon Garcia


When you think of a supporter or donor, a certain image may come to mind depending on the type of work that you do. If you don't, you should start thinking about it. I have talked about the importance of creating content in your social media outlets that speaks directly to the people who you want supporting you. I have also given some ways in how to make your posts memorable for those who decide that your work is worth supporting through donations, volunteerism, and rallying other to contribute in your cause. This time I will give you four important things to consider when creating a profile of your ideal supporter or donor.
These 4 concepts will outline the help you identify and outline the personality type of those who you want to reach out to and move them to become active supporters of your cause.  You may think that you want every possible donor you can get, but the reality is that it is going to take a certain type of persona to engage in the work you do.  You want your donor to be engaged and active supporters all around, and for that it is important to find those who will connect deepest with your mission.


Concept #1
What age, gender, and job does your ideal supporter or donor have? When you answer this question consider the typical personal that most cares about what you do. To give an example, you could say that a donor of a non-profit organization that works in eliminating Domestic Violence, is a 50 year old woman who hold an administrative position in a bank and whose name is Lindsey. 


Concept #2
What are this person's motivators? While exploring this questions, look at what is of value to them, and how do they measure success usually. To continue with the same example: Let's suppose that Lindsey values justice. She usually measures success by considering the timeframe that it takes to achieve a certain goal.


Concept #3
Who does your ideal supporter relate to? What is the circle that they live in, who are their friends, bosses, subordinates typically. Lindsey hangs out at the local coffee shop during lunch with her female supervisor, and they talk about social issues like poverty, and tax injustice.


Concept #4
What benefit would contributing to your cause give your donor? Is it intrinsic? Why would it be a benefit to them? For example, when Lindsey contributes to the local Domestic Violence shelter, she receives a letter in the mail that tells her how many victims have been kept safe. She collects these letters to show off to her supervisor at the company party.


When you take time to answer this questions you will be closer to understanding what your ideal supporters are all about. You will be able to develop content and calls to action that are appealing and engaging. Always keep in mind that it takes time and effort to send an effective message that is meaningful, and now you have some tools that will help you get closer to those who will support your work and your mission.






Source: David J. Bradley Getting Digital Marketing Right: A simplified process for business growth, goal attainment, and powerful marketing.

Getting your First Likes on Facebook

By Ramon Garcia




Non-profit organizations are busy trying to improve the qualities of life of the communities they work for.  When it comes to using social media to leverage support, it is important that we make it part of a long term strategic plan to gain sustainability. When setting up your social media sites such as twitter, youtube, and Facebook, consider this.


Having a page is enough to drive people here, after all the content and the mission should motivate people to convert into your supporter. Right? Well, no... Wrong! Your social media needs to be marketed.


Use your existing contacts from your personal and professional life. For example, Facebook gives you a handy tool called the "Invite Friends to Like this Page" button. Use it! But don't over use it. Be SELECTIVE with the people you invite to like your page. Well, it's fine to invite your closest friends and family members, but don't forget that the ultimate goal is to reach people who will have similar views and would be interested in the content you will be creating.


Spread the word about your Facebook page in any way, and every way you can. Put it on your business cards, mention it during conversations, link it to your website, include a link on your email signatures, put a poster at your front office, be creative while inviting people to like your page.


Be cautious about falling for one of those marketing propagandas that say they could get you thousands of likes by subscribing to their database. You never want to buy like, because these fake likes will not be of any benefit, and there will not be engagement at any level.


Watch this video on Facebook fake likes to understand the value of a real like vs. a fake like.https://www.youtube.com/watch?v=oVfHeWTKjag












Source: Peg Samuel and Mathew Capala: FaceBook Marketing Like I'm 5

Episode9:Google Analytic Tools

by Adrienne V Romero on 11.14.15

Google provides you with all the tools you need to use your blog as a means to build your exposure online.  We created this blog for a class, but I will be using it to train my community service learners in building a career/vocation in administration & marketing skills, arts/music industries, and for a decent paying job.

1.  This photo is of the overview of the options one has when using a gmail account to create and maintain a blog.


a.  This is the Overview page:  You can see the graph of pageviews for a month.

The Menu on the left is where you will find all the tools available to you to use to build your exposure:

b.  This is a photo of the "STATS" option showing our audience (Russia??):

This is our pageviews by Audience with details for Countries, Browers, and Devices:

c.  For the "STATS" this is the overview page:

d.  This is the "STATS" posts page:

e.  This is the "STATS" traffic page:

 

2.  From these pages, I was able to understand that most of our audience used actual computers, and play.google.com was our strongest "referring site", and that the post that included a team project received the most views (I can deduce that the people on Clinton's film project all wanted to see themselves again on this post...people like seeing themselves).  I now can deduce that I need a team video production to really generate views.  I am just learning internet marketing skills, but I can take on this challenge....anyone can!!!!

 

~blessings, Adrienne

Episode8-Part4:LinkedIn.Contacts&Connections

Episode 8 -: LinkedIn Profile 4 Public Access

by Adrienne V Romero on 11.14.15

Episode 8 - 
LinkedIn Profile ...going Public (part 4 of Episode 8)

 

Connections with other Professionals on LinkedIn

 

1.  LinkedIn makes it easy to get in touch with people who I already know professionally and give me options to network with professionals working in markets related to my industry.

 

a.  This page is my CONNECTIONS page with recent conversations and direct contacts:

 

b.  This page gives me the # of connections I have and # of views my profile has had in the past 90 days:

 

 

 

c.  This page helps me build my network by showing me people I might know.  By the way, I know most of these people and these people respect my work professionally.  Once I am ready to start my own personal marketing campaign...it will be easy to increase my analytical data for this blog, because of both my LinkedIn and Facebook accounts.  Once I add my email lists from my Mail Chimp account ....well, we will see!!!!!:

 



 

Episode8-Part3:Google&LinkedIn Profile

Episode 8 - LinkedIn Profile 4 Public Access

by Adrienne V Romero on 11.14.15

Episode 8 - 
LinkedIn Profile ...going Public (part 3 of Episode 8)

 

 Google Search & YOUR LinkedIn PROFILE

 

 2.  I did a google search and my name has enough individuality, because I placed my middle initial when I signed up for my various gmail accounts linked to my youtube channels for my master level marketing classes I took with Heath Anderson.

 

a.  This is the first search page.  My LinkedIn profile is first, then my YouTube uploads:

 

 



 b.  If I had a photo of myself or to represent my Profile, then there would be an image for me under images:

c.  This is page 2 and this is where I am listed as staff at Warehouse 21's website, my Prezi productions, THIS BLOG, searching for people websites, and when I was quoted on an article for the Santa Fe Reporter:

 

 

d.  I read the article and found my name and my quote.  This provides further credibility as my professional role as a youth and community rights advocate:

 

After page 2 of the google search, the results are more concerned with contact information websites that you have to pay to get some of my personal records.