Facebook is a platform that gives every organization a chance to engage with people of "like" minds. For a non-profit organization, this means gaining extended exposure of their mission, and therefore better chances to create a collaborative partnership with those who empathize with their work.
Have you ever heard for the "March for America?" I you haven't, it is a fund-raising event for the March of Dimes organization. Since 1970 "March for America" has been the an event that moves people to not only walk to show their moral support, but also contribute financially to strengthen programs that promote infant health across the nation. Now, "March for America" carries the name of "March for Babies." Using Facebook, the March of Babies increased participation by 75% and financial contributions by 71%. compared to 2009 when Facebook was not part of the marketing strategy for the event.
As a non-profit organization dedicated to the improvement of the quality of life of the communities you serve, having a Facebook page may be the last thing on your mind. Having a Facebook page requires investment of time and effort, and as a serious organization that is focused on serving, it could be difficult to weight the importance of having a presence in a medium such as Facebook.
Here are 4 tips on how to engage your supporters and potential donors on Facebook.
- Be committed: If you start a conversation, don't leave people hanging. Involve yourself in what is going on.
- Set a goal: Decide why you will be starting a conversation (awareness, asking support, etc...)
- Be consistent: Set up a schedule of when you will be posting or sharing. Most people will be expecting something from you.
- Empower: Empower people to become an advocate for your organization through their own means.
